Virtual conferencing has been here as long as we can remember. Since Virtual conferencing as a technology was first introduced in 1968, it has undergone many dramatic changes.
Right from the adoption of cloud services, machine learning, to the introduction of the screen-share feature, virtual conferencing has evolved way beyond their simpler beginnings.
Today, they are indispensable tools for businesses & organizations for inter-organizational communication & collaboration.
As with every other technology in the virtual world, virtual conferencing trends too keep changing & evolving.
In order to make the most of video conferencing for your business, it’s important that you stay on top of the latest trends defining Virtual conferencing.
Below, read about the latest Virtual Conferencing trends in 2021 that will shape Video conferencing for businesses in 2021.
1. Expect a lot of changes in virtual conferences
Currently, the world’s biggest tech companies Google, Apple, & Microsoft are constantly working on accelerated machine learning & AI developments. The current technology is expected to make a big leap if humans are able to get a hold of these technologies the right away.
Naturally, when we talk about these technological advancements driving the whole world, we also mean the realm of virtual conferencing.
Virtual Conferencing platforms have constantly been looking for ways to integrate these technologies into their services.
If & when this does happen, the future of video conferencing is sure to change dramatically.
Although there is no deadline on this happening, the tech masterminds around the world are inching close towards realizing this dream soon.
Considering the latest innovation updates, it is very likely that 2021 will see a barrage of technological updates including leaps in AI & machine learning.
This will impact virtual conferencing services, as they will race to provide their clients with the best of solutions integrated with machine learning & AI developments.
This will undoubtedly lead to better video conferencing experience for clients & attendees both, & will transform virtual conferencing as we know it now!
As event planners/organizers, you must keep this imminent technological update in mind, & design virtual conferencing solutions accordingly.
2. Integrating hardware & software
Another big change that the video conferencing industry will witness, is the seamless integration between hardware vendors & their software counterparts.
This will happen in part at least, because of organizers’ unwillingness to switch between software & hardware interfaces during conferences.
As this happens, more & more organizations will move towards a cloud-based virtual conferencing solution that allows them to utilize both software & hardware components during conferences.
The onus then will fall on the shoulders of event planners/organizers to hook their clients up with the best cloud-based virtual conferencing solutions around.
The best thing about cloud-based conferencing solutions is the ease with which organizers can organize their event/conference information, & prepare a DIY toolkit for future virtual conferences.
Organizers/hosts/event planners can simply download the cloud-based solution’s app, & plan the various aspects of the conference at once.
It will also directly enhance the quality of the audio/video in the virtual conference, & give the attendees/organizers a seamless virtual conference experience.
3. Cloud-Based Virtual Conferencing solutions are here to stay
Speaking of cloud-based virtual conferencing solutions, the trend doesn’t look like it’s going anywhere. The rate at which organizations pivoted to cloud-based virtual conferencing solutions between 2014–2018 was pegged at 880%, a number which is line with the global cloud migration rates.
Considering the flexibility & scalability of cloud-based virtual conferencing solutions, along with the traditional commuting costs it saves, it’s no surprise that cloud-based virtual conferencing solutions are so popular.
As companies around the world are shifting to a remote work environment & businesses are continuing to see the positive impacts of flexible working schedules, the adoption of cloud-based virtual conferencing solutions makes perfect sense.
As an event planner in 2021, you should focus on delivering quality cloud-based virtual conferencing solutions to your clientele, to allow for smooth integration between software & hardware components in a virtual meeting.
The best thing about cloud-based conferencing is that they can be led from a single starting point, & are compatible with any device given it has a working internet connection.
This strongpoint also reduces the need for any manual maintenance efforts on the part of the organizers, & improves communication between stakeholders & clients.
4. Virtual conferencing quality will improve considerably
As discussed above, more & more companies are moving towards a remote working environment where employees work from home in flexible shifts.
With this information in mind, it’s no wonder that around 55% of companies have adopted video conferencing in their daily routine.
This only points towards the fact that organizations have to upgrade their existing virtual conferencing technology with enhanced features to allow for high quality, industrial-grade audio & video tools.
Since most of the business is now being conducted via interactive virtual conferencing tools, it makes sense for organizations to settle for nothing but the best quality virtual conferencing services & solutions.
As event planners, the only way to stay afloat with this trend is to get yourself acquainted with the best virtual conferencing platforms & services available. You should also design specific virtual conferencing solutions for your clientele considering their particular industry & needs beforehand.
Businesses will also need to invest in dedicated video conferencing rooms to improve the professionalism of their virtual conferences involving stakeholders & other important dignitaries.
But it isn’t just the audio & video quality of the virtual conferences that will improve, organizers will also be able to customize the whole environment of the virtual conference.
This customization includes branding opportunities as well, as organizers can place branded ads or other branding paraphernalia in their virtual conferencing environment.
As event planners, you should cater fully cloud-based, customizable virtual conferencing solutions to your clientele. You should design the virtual conference in such a way that the hosting organization is able to put their own personal touch to the virtual conference.
5. Simple, easy-to-handle interfaces will be all the rage
As we progress into the first quarter of 2021, organizers are showing a penchant for easy-to-use, simple virtual conferencing interfaces with easy accessibility.
Organizers are looking for quick, reliable, easy-to-handle virtual conferencing solutions that don’t require constant monitoring & troubleshooting.
Organizers want to spend as less time solving infrastructural problems & technical troubles as possible, & simple, turn-key virtual conferencing solutions provide them with just the opportunity to do that.
These easy-to-handle & accessible virtual conferencing solutions provide organizers with ample time to indulge in important business conversations & to strategize their future virtual conferencing ventures.
Along with easy, quick, & simple interfaces, data protection & security features will also play an important role in the future of virtual conferencing.
As event planners, you need to ensure that the video conferencing solutions that you provide your clientele with are integrated with reliable data privacy features to protect any sensitive information discussed during the virtual conference.
As we discussed earlier, AI & machine learning also have a very important role to play in the future of virtual conferencing.
Pretty soon, virtual conferencing solutions will come with integrated AI features that would be able to analyze the moods & emotions of attendees, & report the data back to organizers.
This data will help the event organizers/planners with enough information to design interactive engagement strategies to keep their attendees engaged & focused on the virtual conference.
The future of Virtual conferencing sure holds a lot of exciting features, capabilities, & technological updates. It’s up to you as event planners/organizers to stay informed & design virtual conferences according to the latest trends.
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